Difference between On Page SEO and Off Page SEO
On-page SEO is everything you do to your own website in order to improve its position in search engine results. It is the practice of optimizing web pages to rank higher on search engines. It includes optimizations to visible content and the HTML source code.
It is the collection of strategies, tactics, and efforts you undertake to promote your content on third-party sites across the web. Off-Page SEO focuses on SEO factors outside of a website to improve its search engine rankings.
On Page SEO vs Off Page SEO:
|On Page SEO||Off Page SEO|
|1. On-page SEO will analyze the complete website||1. Off-page SEO will promote the website|
|2. It uses internal linking||2. It uses direct linking.|
|3. It includes providing good content, good keyword selection, putting keywords in correct places, giving an appropriate title for every page, etc.||3. t includes link building, increasing link popularity, search engine, link exchange etc.|
|4. It focuses on factors occurring on a page.||4. It focuses on factors outside of a page.|
|5. Factors that impact On-page SEO are as follows-|
i. Content Quality
ii. Meta Title
iii. Meta Descriptions
iv. Image Alt Text
v. Page Speed
vi. Core Web Vitals
|5. Factors that impact Off-page SEO are as follows:
i. Social Media
iii. Google My Business
|6. Techniques are used in on-page SEO:|
i. Publish high-quality content.
ii. Optimize meta titles and meta descriptions.
iii. Optimize page content.
iv. Headings and content formatting.
v. SEO Images and other multimedia elements.
vi. URL optimization.
vii. Internal links.
viii. External links.
|6. Techniques are used in off-page SEO:
i. Influencer Outreach.
ii. Backlink as Guest posts.
iii. Social Media Engagement.
iv. Social Bookmarking Sites.
v. Forum Submission.
vi. Blog Directory Submission.
vii. Article Submission
|7. On-page SEO is mainly used for Content writing.||7. Off-page SEO is mainly used for article writing.|