About Paytm:
Paytm started the Digital Revolution in India.
And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally.
This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, and Book movies & travel tickets.
With innovations to Financial services & products in the pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
Key Job Details:
Country/Region: INDIA
State: Maharashtra
City: Mumbai
Category: Digital Marketing
Required Education: Bachelor’s degree
Employment Type: Full-Time
Contract Type: Regular
Company: Paytm
Job Description:
We’re looking for a Digital Marketing Associate (contract) to spearhead our marketing initiatives – who has proven success in leading multi-channel marketing projects and experience managing marketing campaigns. If you are someone obsessed with data and user behaviour, and translating insights to experiments and campaigns excites you, keep reading!
Responsibilities:
Ensure seamless integration between various platforms and channels for end-to-end campaign execution and comprehensive reporting of campaign effectiveness across the pipeline
Manage day-to-day marketing operational needs and priorities
Define key metrics for running the marketing operations efficiently and smoothly
Understand business objectives and translate requirements into campaign targeting/selection rules
Track and report campaign and channel effectiveness, uncover insights and identify opportunities for optimisation
Ensure data quality and structure to allow accurate marketing reporting
Requirements:
1- 4 years of work experience in growth/performance marketing in a relevant sector (e-commerce/lifestyle brands/media and entertainment / live events)
1+ years of experience in Adwords campaign (Google+Meta)
A strong work ethic, with the ability to work well both independently and within the context of a larger team-oriented environment
An analytical mindset and strong problem-solving capabilities
Expertise in tracking and marketing tools – (GA, social media analytics, user engagement retention platforms, etc.) and an obsession with data-driven decision-making
Experience driving and executing multi-channel marketing plans and budgets; managing large-scale multi-channel projects
Strong written and oral communication skills
